WEBBING (Clustering)


A web is a visual map that shows how different categories of information relate to one another or how words and phrases connect to a topic. Webs provide participants with a flexible framework for idea development, and for organizing and prioritizing information.

This technique involves entering keywords or short phrases into bubbles. They are connected to one another around a centre, which is the main subject.

When to use it

  • Help participants develop and improve fluency with thinking.
  • Allow participants to discover new ideas and relationships between concepts.
  • Get the mind going to generate and organize thought processes, new ideas and information in a visual way.
  • It is used by the largest number in multiple situations: brainstorming, note taking, meeting, teamwork, learning…

How to use it

  • To start, grab your sheet of paper and write down your focus topic in the centre.
  • Then, simply jot down any idea, concept or consideration you are thinking about that relates to the topic.
  • Ignore placement and formatting for the dumping stage and focus on getting the ideas down on paper.
  • Once your sheet is covered with ideas, start to identify the ideas that relate to each other by circling, starring or otherwise marking them.
  • Then, connect the circles with lines.
  • You may want to use different types of lines, different colours, or even a second sheet of paper or sticky notes to group and regroup your ideas.


Webbing of Sherlock Holmes

Webbing of Social Media


Semantic Web for “FOLK”

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